The Avid Bookreader Site Slogan – Decisions. Decisions. Decisions…

Further to my post detailing all the “hurdles one must brave and navigate should they wish to start a website” – today I had to wrestle with that of creating a memorable site slogan (which is the WordPress “tagline” that appears under the title of your blog).

I thought I would share my personal notes from my “Decisions Log” for The Avid Bookreader.

And…yes I do keep a decision log for all the main decisions I’ve made for this blog…

Actually I must confess, I keep logs on many other things some of which I would be too embarrassed to share publicly 🤫

My wife has remarked half-jokingly (but actually she is more than half-serious) that I have Obsessive-Logging Disorder (OLD)…

But anyway I digress.

Here are my personal notes from my “Decisions Log” 👇

Site slogan – 9 Jan 19

1. Five key considerations to keep in mind when brainstorming slogan ideas
   • Keep is short and simple
   • Make it timeless
   • Consider your target audience
   • Stay honest and ensure it is authentic (“true to your brand and who you are”)
   • Communicate the intended feeling
2. Started with “Today a reader, tomorrow a leader” (see Take #1 above) but somehow felt it rhymes and all but does not capture the heart of what The Avid Bookreader is. Yes there may be themes of leadership touched on, but this is not a site on leadership in particular.
3. Then I tried a new WordPress theme and suddenly felt inspired (or so I thought 😎) and opted for “Love of Learning = Love of Reading” (see Take #2 above) – felt that this touched upon the key word being LEARNING. Because this is what this is all about. About my love of learning mainly expressed via books. As books are jam-packed learning injections 💉
   • But it was really kind of a placeholder though…I wasn’t satisfied with it.
4. Suddenly recalling my days in Academia, I was inspired to google some ideas from great learning institutions (universities) and wrestled with the idea of putting something in Latin. However I then felt it might be pretentious since most people don’t understand Latin – myself included – I was using Google Translate. Here were some of the “candidates:
   • Amor disciplinae -> for the love of learning
   • Ego tamen eruditio -> I am still learning
   • Semper enim etiamtum -> we are constantly still learning
5. After scratching the Latin idea above, I finally narrowed it down to the final two
   • For the Love of Learning (see Take #3 above) – which still has the word Love in it which I feel embodies my relationship with learning.
   • “I am still learning” – Michelangelo – which is a famous quote I’ve always liked and also captures the essence of what being a true Learner means. Never being arrogant and thinking you know it all. Instead realizing that learning is a lifelong journey and in fact the more you learn the more you are humbled and become cognizant of how little you actually know against the Grand Backdrop of All the Knowledge in the World.
6. After deliberation I finally picked option 2 – the sweetener that helped tip me over was also to pay homage to the immortal Michelangelo and his famous last words.